VISION AND PURPOSE

Our aim is to be one of the most exciting wine importers in Canada, and for our portfolio to reflect a vision that shines a light on the evolution of the wine industry. To do this, we're focused on progressive and - often young - winemakers that share a collective passion for environmentally and regionally sustainable practices that will help to both evolve the industry and ensure the future of terroir - driven wines.

Our portfolio is focused on domaines that are producing wines that are alive, ambitious, moving and vivid - like the visions of the vignerons that make them. We're completely obsessed with unearthing producers that bridge the gap between classic and natural - allowing for the best from both worlds. This is a tenet that we deeply believe will continue to re-define many wine regions, and breaths excitement and life into each one of the producers we have the honour of representing.

The approach to selecting our producers is simple. We want to celebrate the small family owned operators whose pride, dedication to their craft, and legacy is evident in the quality and consistency of every bottle they produce.

Then we have the honour and privilege to share their stories with you.

Santé!


Lucas Labelle
Founder - Labelle Wines & Liquors